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avatar for Srii Srinivasan

Srii Srinivasan

Chief Executive Guru
Chargeback Gurus
Srii, the CEO of Chargeback Gurus, is an industry veteran at minimizing chargebacks and fraud for card-not-present transactions. She specializes helping high-risk merchants optimize operations overhead, identify vulnerabilities and reduce fraud and chargeback revenue loss. Srii is an active member of Electronic Transaction Association (ETA). Prior to co-founding Chargeback Gurus Srii has successfully owned two e-commerce ventures and has firsthand experience dealing with friendly fraud and true fraud chargebacks. Srii is a seasoned speaker and consults enterprise businesses on revenue increase, automation and fraud minimization.